The virtual Dior Beauty boutique ( Dior )
From .standard.co.uk
Paris, as the saying goes, is always a good idea. Although perhaps not when the European city is in the midst of a lockdown owing to a global pandemic.
But the beauty - and retail therapy - of the French capital is now being offered to the world virtually, thanks to one of its most fabulous exports, Dior.
Dior Beauty has made its online store a virtual 3D experience of its Parisian flagship, which is located on Avenue des Champs-Élysées. Shoppers are able to virtually wander around the store and learn more about products before making purchases.
In a bid to properly emulate the feeling of visiting the store, Dior Beauty will also alternate the decor of its virtual shop in accordance with each season. In honor of spring, it is currently complemented by a flurry of flowers.
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