FASHION...MAKEUP....LIFESTYLE...HEALTH: Simon Cowell has reportedly splashed out £2,000 on a non-surgical facelift in a bid to maintain his incredibly smooth visage

Simon Cowell has reportedly splashed out £2,000 on a non-surgical facelift in a bid to maintain his incredibly smooth visage

Wrinkle-free: Simon Cowell has reportedly splashed out Â£2,000 on a non-surgical facelift in a bid to maintain his incredibly smooth visage (pictured earlier this week)

He has been open about his love for Botox, admitting he has toned it down after 'overdoing' it three years ago.

But Simon Cowell has reportedly splashed out £2,000 on a non-surgical facelift in a bid to maintain his incredibly smooth visage.

The music mogul is said to have visited cosmetic surgeon Dr Jean-Louis Sebagh, known as the 'Picasso of dermatology', for a Silhouette Soft Lift, which promises to create a more 'youthful' appearance.

The method (also known as a 'one stitch face lift') uses an absorable thread with cones to lift the facial skin and encourage collagen production. The unwanted excess skin is pulled back by the underlying muscle.

The threads are 'stitched' on to the neck, brow or mid-face and promise to create a fresher, more youthful appearance.