Joshua is one of Britain's most marketable athletes, with firms including British Airways, Jaguar Land Rover, Lucozade and Under Armour associated with the 29-year-old.
When Sportsmail gave his major partners the opportunity to comment on the fight, only three
responded — and none suggested their deals would be affected by his decision.
Land Rover stated they were proud of their association with global ambassador Joshua.
'Our partnership stems from a passion for sport and comes with no political motives or political agenda,' they said.
A spokesperson for Lucozade, whose parent company Suntory Beverage & Food Europe claim to be committed to 'safeguarding human rights within our business and supply chain', said: 'We're proud that with Anthony Joshua and other sporting icons, we've inspired over 1.5m people to exercise and we will continue — through this partnership and beyond — to
encourage people.
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