A deserted Galleria Vittorio Emanuele II shopping mall in Milan. Independent Italian fashion labels are working out how to survive the coronavirus lockdown and how to change the way they work in future. Photo: AFP
With shops closed and no date set for a possible return to business as usual, the Italian fashion industry is expecting to lose around €12.7 billion (US$13.8 billion) in 2020 if the emergency continues past May, according to analysts of the Cerved Group.
Most of Italy’s larger brands – the likes of Gucci, Prada, Fendi and Armani – will likely weather the storm, but for small, independent labels this pandemic could prove fatal. Marco De Vincenzo, Stella Jean, Carolina Castiglioni from Plan C, JJ Martin from La DoubleJ, and Luca Lin and Galib Gassanoff from Act n°1 are just a few of the designers whose labels have garnered international attention. Here’s how they are coping with the current lockdown.
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