FASHION...MAKEUP....LIFESTYLE...HEALTH: The British Fashion Council has launched a new fund today to help creative businesses and individuals to survive the coronavirus crisis.

The British Fashion Council has launched a new fund today to help creative businesses and individuals to survive the coronavirus crisis.

The BFC Foundation COVID Crisis Fund will make £1,000,000 of emergency funds available to designer businesses, with a portion of the money also being allocated to students to "underpin the future generation of creative talent."

“Now more than ever, we are committed to supporting the businesses and people that make up our industry," Caroline Rush, CEO of the BFC, said. "With the BFC Foundation Covid Crisis Fund and the donations raised, our hope is to support those British businesses that need additional subsidies, beyond Government stimulus available, to address their most urgent challenges.”The BFC has raised the money through pooling the BFC talent support grants that would have traditionally been awarded to emerging brands for either early-stage showcasing support or business growth and promotion.