Following on from June’s digital-only, gender neutral event, September’s activation will include both digital and physical activations, and the line-up will feature menswear designers like Bianca Saunders and Ahluwalia alongside womenswear designers that traditionally show in September.
Only a select few brands are opting for the traditional format of physical shows, among them Amanda Wakeley, Roksanda and Simone Rocha.
The majority of brands so far confirmed are sticking to digital-only shows, among them: 16Arlington, Ahluwalia, Art School, Bianca Saunders, Charlotte Knowles, Edeline Lee, Edward Crutchley, EFTYCHIA, Hillier Bartley, Jamie Wei Huang, JORDANLUCA, Marques ' Almeida, Matty Bovan, Natasha Zinko x DUOLtd, palmer//harding, Phoebe English, RÆBURN, Richard Quinn, RIXO and TOGA.
Others are opting for physical/ digital hybrids. Those include: Bethany Williams, Bora Asku, Burberry, David Koma, Emilia Wickstead, Emilio de la Morena, Erdem, Eudon Choi, Feng Chen Wang, Halpern, Margaret Howell, Mark Fast, Osman Yousefzada, paria/FARZANEH, Paul Costelloe, Preen by Thornton Bregazzi, PRONOUNCE, Richard Malone, Supriya Lele, Temperley London and Victoria Beckham.
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