Since their inception in 2002, the plastic clogs responsible for inducing the Marmite effect – you either love them or loathe them – have enjoyed quite the journey. The company lost £167million in 2008 and in 2014, announced that it was having to close 100 stores amid falling sales.Fast forward just a few years to 2016 and Crocs had their reputation rehabilitated by none other than Christopher Kane, who incorporated the plastic shoes into his spring/summer 2017 show. “Crocs are arguably the most comfortable shoe,” Scottish-born Kane said at the time, “I love that they are slightly awkward and might be perceived by some as ugly. They have a very naive and childlike shape, which I especially like when they look extra clunky on the foot.”
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